Goto Ventures Limited is a UK-based technology and consulting company specialising in strategic digital transformation for businesses in the Utilities, Internet of Things (IoT), Generative AI, and Financial Services sectors. Founded to bridge the gap between innovation and implementation, Goto Ventures partners with businesses to help them navigate complex energy systems, develop cutting-edge smart products, and access new markets through technology-led solutions. The company’s growing prominence in the utilities sector reflects an industry-wide push towards Net Zero and the integration of distributed renewable energy resources.

Vision: To be a globally recognised leader in smart, sustainable, and AI-enabled digital transformation across energy and finance sectors.

Mission: To deliver high-quality consulting and product development services that empower businesses to accelerate their sustainability journey, optimise energy consumption, and unlock new value through data and innovation.

Management Team 

Vijay Natarajan – Founder & Managing Director

Vijay brings over 17 years of experience in marketing, strategy, and delivery of technology solutions. He has led UK and EU-based smart city, energy, and IoT projects worth over £10 million, delivering outcomes in line with Net Zero ambitions. A mechanical engineer with an MBA from Manchester Business School, he is driven by sustainable innovation and public-private collaboration.

Ananyaa Kumar Krishnamurthy – Lead Project Manager

Ananyaa is an experienced Java developer with expertise in cloud services, IoT frameworks, and enterprise software. A hackathon enthusiast and ICT graduate, she brings creativity, agility, and a deep understanding of scalable systems. She specialises in full-stack development, AWS, and emerging AI integration into platforms.

Vaghul Kumar – IoT & Data Analytics Engineer

Vaghul is a seasoned IoT systems engineer with hands-on experience in data acquisition, industrial automation protocols (Modbus, BACnet), and remote connectivity for Distributed Energy Resources (DER) such as solar, battery storage, and EV charging systems. His work ensures robust, secure energy intelligence architecture.